Conversion Rate Optimization

What is CRO and why do you need it?

conversion rate optimization services

Conversion optimization or CRO – conversion rate optimization represents in our days one of the most important methods of creating an experience for a website or landing page visitor with the goal of increasing the percentage of visitors that convert into customers.

Every entrepreneur’s need when it comes to e-marketing is to have as many website visitors as possible. If it were social media marketing there is always the crafty option of buying followers or friends if Facebook is the subject of discussion. However, when it comes to increasing the number of visitors to your website, there are no short cuts. Conversion Rate Optimization is the only solution.

Basically it is an important issue in the internet marketing world, conversion rate optimization is the process of increasing website leads and sales without spending money on attracting more visitors by reducing your visitor “bounce rate”. A conversion rate is defined as the percentage of visitors who complete a goal, as set by the site owner.


Julien POL Agency - Conversion rate optimization

The whole essence of Conversion Rate Optimization is to improve the performance of your website. It demands planning for its execution to bear results and one of the most important things lies in assessing and improving Key Performance Indicators.  In a lay man’s language the whole point is to improve what attracts people to your site and how to account for the people that visit your site.

One of the parameters that is the focus of Conversion Rate Optimization is new customer registration. It is indicative of growth and progress.  Data gathering, customer surveys and tests are some of the strategies that can be used to assess growth.

Conversion Rate Optimization is an investment and a cost effective measure that anyone doing e-marketing should be aware of. You can easily create a paradigm shift when it comes to increasing the number of your website visitors through the very simple concept of Conversion Rate Optimization.

If you are interested to find out more things regarding conversion rate and full customization for a new website, please don’t hesitate to contact our team.